Summary
On October 3, 2025, the ransomware group ShinyHunters publicly claimed responsibility for an attack targeting Puma (puma.com), a Germany-based company renowned for its athletic and casual footwear, apparel, and accessories. According to the threat actor’s post, they intend to release sensitive data unless negotiations are initiated.
Incident Report
| Field | Details |
|---|---|
| Target | Puma |
| Domain | puma.com |
| Country | Germany |
| Attacking Group | ShinyHunters |
| Date Reported | October 3, 2025 |
| Threat Actor Statement | “The full leak will be published soon, unless a company representative contacts us via the channels provided.” |
About Puma
Puma is a globally renowned German multinational corporation that designs and manufactures athletic and casual footwear, apparel, and accessories. Founded in 1948 by Rudolf Dassler, Puma is one of the top sporting brands worldwide, sponsoring numerous high-profile athletes and teams. The headquarters are located in Herzogenaurach, Germany.
About ShinyHunters
ShinyHunters is a notorious cybercriminal group known for their involvement in high-profile data breaches and ransomware attacks. They often target large corporations, demanding ransom for stolen data.
Proactive Response to Ransomware Threats
Organizations are encouraged to proactively monitor the dark web to identify potential threats before they escalate. Regular dark web scans can help detect data breaches early, allowing companies to minimize damage. It’s crucial to have a response plan in place and to use tools like email breach checker to monitor your company’s data and prevent cyberattacks.
Recommendations
- Monitor your domains and email addresses for exposure using reputable threat intelligence tools.
- Conduct a full compromise assessment and incident response drill internally.
- Verify backups and ensure they are offline and ransomware-resistant.
- Educate staff on phishing, social engineering, and lateral movement techniques used by groups like Qilin.
- Engage with cyber forensics and legal counsel before initiating contact with threat actors.
Check Your Exposure
Wondering if your organization or employees are impacted by recent breach activity?
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Disclaimer
The MSPDarkIntel team does not engage in the exfiltration, downloading, taking, hosting, viewing, reposting, or disclosure of any stolen information.
All breach data reported here is sourced from publicly available threat intelligence feeds for awareness and early-warning purposes only.
Our goal is to inform organizations of emerging threats so they can take timely defensive action.
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