Summary
On October 3, 2025, the ransomware group ShinyHunters publicly claimed responsibility for an attack targeting Adidas (adidas.com), a Germany-based multinational corporation and one of the largest sportswear manufacturers in the world. According to the threat actor’s post, they intend to release sensitive data unless negotiations are initiated.
Incident Report
| Field | Details |
|---|---|
| Target | Adidas |
| Domain | adidas.com |
| Country | Germany |
| Attacking Group | ShinyHunters |
| Date Reported | October 3, 2025 |
| Threat Actor Statement | “The full leak will be published soon, unless a company representative contacts us via the channels provided.” |
About Adidas
Adidas is a multinational corporation founded in Germany in 1949. It is one of the largest sportswear manufacturers in the world, known for its signature three-stripe logo. Adidas designs and produces a wide range of athletic and casual clothing, shoes, and accessories. The brand has substantial influence in sports like football, basketball, and athletics, sponsoring numerous teams and athletes globally.
About ShinyHunters
The ShinyHunters group is known for conducting high-profile cyber attacks, primarily focused on data theft and extortion. They have gained notoriety in the dark web forums for selling data from multiple breaches, affecting various sectors worldwide.
Proactive Response and Dark Web Monitoring
To proactively respond to such threats, organizations should invest in dark web monitoring tools to detect early signs of data breaches. Regular audits and security assessments are essential for maintaining cyber resilience. Additionally, companies can use email breach checkers like MSP DarkIntel’s Domain Breach Scan to monitor potential vulnerabilities and protect sensitive information.
Recommendations
- Monitor your domains and email addresses for exposure using reputable threat intelligence tools.
- Conduct a full compromise assessment and incident response drill internally.
- Verify backups and ensure they are offline and ransomware-resistant.
- Educate staff on phishing, social engineering, and lateral movement techniques used by groups like Qilin.
- Engage with cyber forensics and legal counsel before initiating contact with threat actors.
Check Your Exposure
Wondering if your organization or employees are impacted by recent breach activity?
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Check domain-wide breach exposure:
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Check if an email was breached:
mspdarkintel.com/email-breach-scan
Disclaimer
The MSPDarkIntel team does not engage in the exfiltration, downloading, taking, hosting, viewing, reposting, or disclosure of any stolen information.
All breach data reported here is sourced from publicly available threat intelligence feeds for awareness and early-warning purposes only.
Our goal is to inform organizations of emerging threats so they can take timely defensive action.
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